Consultancy for Marketing Toolbox Development to Promote PCF’s Credit Products and Business Development Services

STRENGTHENING PEOPLE’S CREDIT FUND NETWORK (STEP) PROJECT

CALL FOR NATIONAL CONSULTANCY

Marketing Toolbox Development to promote PCF’s credit products and business development services

CLICK HERE FOR VIETNAMESE VERSION OF THE CALL

Développement international Desjardins (DID) in cooperation with the Cooperative Bank of Vietnam (Co-opBank) and with the support of Canadian and Vietnamese government representatives officially launched the implementation phase of the Strengthening the People's Credit Funds network (STEP project) in November 2017. This project - funded by Global Affairs Canada has the goal to strengthen the capacity of Co-opBank and its network of financial cooperatives, the People's Credit Funds (PCFs) in Vietnam until 2023. The ultimate outcome of STEP project is to "increased financial security for Vietnamese men and women in targeted rural and agricultural areas by a more integrated and better performing Co-opBank and PCF network.

To support PCFs increase their membership and thus contribute to the financial inclusion of rural populations, STEP project worked with a local consultant to develop a marketing strategy. The main goal of this strategy was to identify solution that will help the network gain exposure to new clients, especially women.

Following the recommendations, STEP project now wants to equip PCFs with ready-to-use solutions for their future marketing activities. Various tools will need to be developed to help them differentiate from the competition by promoting their financial products and services in creative ways.

The TOR in English can be found HERE and Vietnamese can be found HERE.

Interested consultants should send their company’s/organization’s profile, similar material designed/portfolio, general planning and quotation in English to Ms. Nguyen Thuy Duong, via: [email protected]

Deadline for the submission of the consultant proposal: October 2nd, 2022, at 23:00 local Vietnam time.

Only shortlisted candidates will be contacted.