Request for Proposal: SVC23-10 Digital Marketing Campaign to promote LA CUP sale

PSI is a leading global health organization using private sector techniques to address a variety of health and social issues in Vietnam including malaria elimination, rural sanitation, nutrition, tuberculosis, HIV & AIDS, hypertension, viral hepatitis, and reproductive health. PSI provides life-saving health products, services and behavior change communications that improve the health and well being of underserved communities, and to creatively address related social and environmental issues. For more information: www.psi.org 

The PSI Social Business Unit team is seeking a partner digital agency that can help us develop and execute a digital community and campaign that will:

• Improve brand awareness among young women 18-35 in Vietnam about LA Cup
• Call to action and increase sales volume through landing page to e-commerce platform.  
• Leverage digital engagement and insights to help refine our business model and product/service offerings through consumer co-creation and brand ambassadors.

We invite you to share your proposed pricing, delivery, and terms of service to provide digital marketing services as detailed Request for Proposal attached. Please study the details LA CUP advertising Plan 2023  and submit your proposal separately paying attention to the followings: 

• Please submit your technical and financial proposal in two separate files/document. Financial proposal should indicate lump sum package service charge including VAT and breakdown price detail
• Properly sign and stamp your proposals
• Indicate outside the envelop subject with: Technical/Financial Proposal “SVC23-10 Digital Marketing Campaign to promote LA CUP sale"
• Send your proposals via one of the followings:

- Hand-deliver or via post it to PSI office at 11th floor, Vinafor building, 127 Lo Duc, Hai Ba Trung, Hanoi during office time Mon-Fri 8:30am- 5:30pm

Send your original proposal to PSI office at 11st Floor, VinaFor Building, 127 Lo Duc, Hai Ba Trung, Hanoi.

The deadline for submitting question, clarification is 15:00 29/11/2023. All questions must be sent to email address [email protected] . PSI’s clarification will be shared to all vendors. 

The deadline for submitting technical and financial proposal is 17:00 4/12/2023. Proposal which are not submitted by this deadline will not be considered. 

Thank you very much and we look forward to receiving your active attendance. Please feel free to contact us if you have any questions.

Contact person: Mr Hanh Pham

Email: [email protected]