As of July 2018, PATH is updating their visual identity to better represent the forward thinking, innovative work they do with their partners all around the world. They believe that by being able to better communicate who they are and what they do, they will be able to have greater impact on the health systems they support, and promote better access to health for all.
Their new logo represents a path forward, and the diverse approaches PATH takes to drive improvements in health equity. Over the next few months, you may see both their old and new brands in use, as they update their resources in a cost-effective way.
Changing their visual identity does not mean they have changed their values or their core mission. They remain committed to accelerating health equity by bringing together public institutions, businesses, social enterprises, and investors to help solve some of Vietnam’s most pressing health challenges. They look forward to continuing to work with their partners and colleagues to improve the health and prosperity of the people of Vietnam!