RFQ: Procurement for Marketing Campaign

Request for Quotation # 2022-029

Procurement for Marketing Campaign

Summary of Deadlines

Note that PATH reserves the right to modify this schedule as needed. All parties will be notified simultaneously by email of any changes.

I.     PATH Statement of Business

PATH is the leader in global health innovation. An international nonprofit organization, we save lives and improve health, especially among women and children. We accelerate innovation across five platforms - vaccines, drugs, diagnostics, devices, and system and service innovations - that harness our entrepreneurial insight, scientific and public health expertise, and passion for health equity. By mobilizing partners around the world, we take innovation to scale, working alongside countries primarily in Africa and Asia to tackle their greatest health needs. Together, we deliver measurable results that disrupt the cycle of poor health. Learn more at www.path.org.

PATH has been implementing the project called “Communities for Healthy Hearts Plus” to collaborate with the health authorities, and local stakeholders (both health and non-health sectors) to design a comprehensive approach toward cardiovascular disease (CVD) risk reduction in the HCMC population, leveraging data and frontier technologies and integrated into both the primary health care system and community settings that are sustainable and scalable.

II.     Purpose of RFQ

PATH is seeking a marketing and communication agency to plan and execute the nine-month communication package to i) increase the number of Ho Chi Minh City (HCMC) people aged 25 to 40 adoption of HealthTech app, webpage and communication materials on CVD risk prevention and control; ii) increase the number of HCMC people aged 25 to 40 screen for CVD risk, create a public buzz on the need for early diagnosis and treatment for hypertension, type 2 diabetes, and dyslipidemia leading to a trend to promote wellness for life-long health for the individual and their families

A.   Scope of work:

1. Provide and execute a Guerilla marketing strategy for online and offline promotion, including organic and paid advertising, to increase the HCMC community’s awareness of CVD risk factors and complications, to drive adoption of individuals and communities using the HealthTech app for CVD risk screening, referral for diagnosis and treatment, and disease self-management.
2. Organize three offline communication Guerilla event campaigns on CVD risk reduction and the HealthTech app adoption in district 11, Go Vap district, and Thu Duc city.
3. Create partnerships for co-branding and co-promoting with complementary partners with the goal for them to promote the HealthTech app and/or integrate it in their existing communication channels, and/or provide physical space for a communication campaign. The partners can include dance and sport facilities, healthy lifestyle food and drink brands such as farm-to-table companies, retailers, bike or other sport equipment manufacturers and sport centers.
4. Provide printed communication materials for 72 health facilities in district 11, Go Vap district, and Thu Duc city and in public places.

B.   Deliverables from July 2022 to March 2023:

1. The campaign with a reach of at least 2.5 million unique HCMC people aged 25 to 40, out of which at least 1.5 million people demonstrate engagement in the HealthTech app and content, and at least 500k people do the CVD risk screening.
2. Regarding the HealthTech app users: at least 50% of people with low CVD risk result of the first screening will re-screen CVD risk after 6 months of using the HealthTech app. At least 50% of people with suspected hypertension/ type 2 diabetes/ dyslipidemia are referred to diagnosis. At least 50% of people with hypertension/ type 2 diabetes/ dyslipidemia diagnosis are treated. At least 50% of people with hypertension/ type 2 diabetes/ dyslipidemia treatment use the app diary to self-manage their conditions.
3. KPIs for key channels:
   
   The marketing should include both organic and paid advertising including:
   
   
   • HCMC Center for Disease Control (HCDC) Facebook engagement posts: at least 220,000 views/post.
   • HCDC YouTube engagement posts: at least 110,000 views/clip.
   • Google Search for the HealthTech app: at least 220,000 clicks.
   • At least 4 influencers/ KOLs (each has at least 100,000 followers) promote the HeathTech app and CV risk prevention with demonstrated conversion for user engagement.
   • Engage 5 strategic partners to advertise the HeathTech app through their existing communication platform to mobilize at least 100,000 people to screen CV risk using the HeathTech app (from July to October 2022).
   • 3 offline communication events in the focus districts with a participation of at least 1,000 community people per event (from July to September 2022).
   • At least three types of public transportation and/or key locations in the respective districts of the initiative in HCMC are used for Guerilla marketing.
4. Printed communication materials are fully designed, produced, and provided to 72 health facilities at the focus districts and strategic partners’ places.

III.   Proposal Requirements

The proposal should include:

• Company profile
• Itemized costs for the planned KPIs of the scope of work, as follows:
  
  • Cost of each service item
  • Any other associated costs (agency costs, agency fees, sub-contracted resources, administrative costs, supplies, tax, etc.)
  • Payment terms
• A digital creative strategy with examples to pitch, explaining the core creative idea which should underpin all communication materials.

IV.         Instructions for Responding

PATH contacts

Technical/Program Contact: Nguyen Xuan Thuy, [email protected]
Procurement Contact: Nguyen Thi Minh Chau, [email protected]

V.     Confirmation of interest and Fact-finding questions

Please send a statement acknowledging receipt of this solicitation and your intent to respond or not respond no later than June 2, 2022. Send the confirmation and fact-finding questions to the contacts listed above. The questions should be sent no later than 5:00 pm on June 3, 2022.

VI.  Fact-finding questions and answer

Answers to all questions will be provided by June 6, 2022. Please note that responses will not be confidential except in cases where proprietary information is involved. Inquiries after this date cannot be accommodated.

VII.       Quotations due: noon June 15, 2022

Completed quotations should be submitted by email to the contacts listed above. The subject line of the email should read RFQ# 2022-029 Your Company Name.

VIII.     Conclusion of process

Applicants will be notified of PATH’s decision by June 30, 2022. The final award is subject to the terms and conditions included in this solicitation, as well as successful final negotiations of all applicable terms and conditions affecting this work.

IX.         Terms and Conditions of the Solicitation

A. Notice of non-binding solicitation

PATH reserves the right to reject any bids received in response to this solicitation and is in no way bound to accept any proposal.

B. Confidentiality

All information provided by PATH as part of this solicitation must be treated as confidential. If any information is inappropriately released, PATH will seek appropriate remedies as allowed. Proposals, discussions, and all information received in response to this solicitation will be held strictly confidential, except as otherwise noted.

C. Conflict of interest disclosure

Suppliers bidding on PATH business must disclose, to the procurement contact listed in the RFP, any actual or potential conflicts of interest.  Conflicts of interest could be present if there is a personal relationship with a PATH staff member that constitutes a significant financial interest, board memberships, other employment, and ownership or rights in intellectual property that may conflict with the supplier’s obligations to PATH. Suppliers and PATH are protected when actual or perceived conflicts of interest are disclosed. When necessary, PATH will create a management plan that provides mitigation of potential risks presented by the disclosed conflict of interest. All communications regarding this solicitation shall be directed to the appropriate parties at PATH indicated in Section VIII. A. Contacting third parties involved in the project, the review panel, or any other party may be considered a conflict of interest and could result in disqualification of the proposal.

D. Acceptance

Acceptance of a proposal does not imply acceptance of its terms and conditions. PATH reserves the option to negotiate the final terms and conditions. We additionally reserve the right to negotiate the substance of the finalists’ proposals, as well as the option of accepting partial components of a proposal if appropriate.

E. Proposal Validity         

Proposals submitted under this request shall be valid for 90 days from the date the proposal is due. The validity period shall be stated in the proposal submitted to PATH.