TERM OF REFERENCE (TOR)

“HIRE CONSULTANT FOR MARKET RESEARCH OF GOAT MILK AND GOAT MILK PRODUCTS IN SOME MAJOR CITIES IN VIETNAM”

1. Background

Good Neighbors International (GNI) is an international non-governmental organization, currently operating in 37 countries around the world.

Good Neighbors International Vietnam has started its operation in Vietnam since 2005 with projects of child sponsorship, education, income generation, water & sanitation and emergency relief.

From 2014 until now, GNI has cooperated with People’s Committees of communes and People’s Committee of Son Duong district, Tuyen Quang province, Vinh Loc district, Thanh Hoa province and Mai Chau district, Hoa Binh province to implement programs for increase in income and economic development for households through interest group/ team (IG groups) and cooperatives. After 2-year implementation, until now we have provided helpful support for Quyet Chien cooperative producing safe vegetable in Quyet Chien commune, Tan Lac district, Hoa Binh province and a supply chain of safe vegetable for supermarkets in Hanoi (Kmart, Lotte mart, Vineco).

Following these achievements, GNI and localities plan to conduct a study for development of supply chain in goat milk and goat milk product for stores, and supermarkets in Hanoi, Ho Chi Minh City, Da Nang and especially Korean customer in Vietnam. Therefore, GNI will conduct an assessment of the “Goat milk market in 3 cities in Vietnam: Hanoi, Da Nang and Ho Chi Minh City” to have suitable orientation and activities to develop a supply chain of goat milk in cities in Vietnam.

2. Objectives

Objectives of the activity titled “Market research of goat milk in 3 cities in Vietnam: Hanoi, Da Nang, and Ho Chi Minh City.”

• Objective 1:To get an overview of goat milk supply chain in major cities, and determine the market size and ability for market expansion, frequent customers of the product, and price fluctuations in the period 2012 - 2017.

• Objective 2:To identify demands and tastes of Korean community living and working in 03 cities Hanoi, Da Nang and Ho Chi Minh City about goat milk.

3.   Expected outcomes

• Distribution channels, main brands, monthly consumption quantity of goat milk supplier in major cities, market size and opportunities for market expansion, and performance of goat milk market are clarified.

• Demands and tastes of goat milk and goat milk products of the Korean community living and working in 03 cities of Hanoi, Da Nang and Ho Chi Minh City are identified. Current distribution channels of the product for Korean customers are identified as well.

• The most effective way to enter the market is presented.

4. Duties of consultant:

• Coordinate with GNI in planning and implementing process to ensure the quality of the market research. Report implementing progress to GNI weekly and when requested.

• Cooperate with relevant professional units to carry out research and evaluation activities.

• Compile a detailed outline about content and implementation plan of the consultant,

• Develop suitable tool set and manners for the market research.

• Write a draft report on the overview of the goat milk supply chain in major cities, the market size, opportunities for market expansion and performance of goat milk market. Complete this report before October 31st 2017.

• Write a draft report on the demands, tastes of Korean community living and working in 03 cities Hanoi, Da Nang and Ho Chi Minh City about goat milk product. Complete this report before October 31st 2017.

• Write a completed report on the overview of the goat milk supply chain in major cities, the market size, opportunities for market expansion and performance of goat milk market. Complete this report before November 20th 2017.

• Write a completed report on the demands, tastes of Korean community living and working in 03 cities Hanoi, Da Nang and Ho Chi Minh City about goat milk product. Complete this Complete this report before November 20th 2017.

Notes: Complete reports must be written at least 70 pages in the formatting form of the commonly used scientific research report in Vietnam. Reports must be completed in both English and Vietnamese.

5. Qualification requirement for consultant:

• Consultant can be a unit/organization specialized in market research, having an expert with appropriate professional qualifications. The research team leader must have a formal university degree in marketing or economics with at least 10 years of experience in the field of market research, and possessing good report-writing skill and presentation skills. Unit/ organization must have similar researching product.

• A group of individuals must have specialization in market research, with similar researching products. The team leader must have at least 10 years of experience in the field of market research and participated in similar studies as an official member.

6. Implementing time:

7. Budget for market research:

Researching budget will be based on the capacity of the consultant and implementation plan. Consultants will be fully paid after consultants complete all reports for GNI.

8. Applying documents:

* Introduction profile of consultants’ capacities

* A draft research outline

* Budget plan

9. How to apply:

Interested candidates are invited to send their application documents to Human Resource Division via the email address [email protected] or to the Head Office address: Good Neighbors International in Vietnam, 17th Floor, Block A, Song Da Building, My Dinh I, Nam Tu Liem, Hanoi no later than 2nd October, 2017. We are very sorry that only short-listed candidates will be contacted for interviews.  Contact number: 0432-063-999 (extension: 111)