Communication Specialist

Terms of Reference

Communication Specialist

Job Title: Communication Specialist
Appointment Type: Short Term Consultant (STC) - subject to Local Recruitment
Leader Name: Obert Pimhidzai, Senior Economist, Vietnam


The World Bank’s mission is to help the Bank's clients in the East Asia and the Pacific Region (EAP) to reduce poverty and achieve environmentally and socially sustainable development. For Vietnam, the development of ethnic minorities is a key focus area for achieving these objectives, through a combination of direct financing of interventions and technical assistance activities provided in partnerships with other development partners. To this effect, the World Bank and the Government of Australia launched a partnership program - the Australia Bank Partnership (ABP II) - which has an Ethnic Minorities pillar designed to provide technical assistance to the Government of Vietnam to support the development of ethnic minorities. Activities under this pillar involve analytical work and technical assistance to support knowledge sharing, policy development and strengthening the Government of Viet Nam’s ongoing and future investments related to poverty reduction for Ethnic Minorities and social assistance programs. This includes strategically leveraging the impact of the National Target Programs through targeted activities.

The National Target Programs for New Rural Development and Sustainable Poverty Reduction (NTP- NRD and SPR) period 2016-2020 were launched to address the poverty in Vietnam, especially among Ethnic minorities. These two programs are central to Government’s strategy for raising rural incomes and productivity, while reducing the significant socio-economic disparities between rural and urban areas. They both provide support for production development and livelihood support in rural communities. As a part of ABP2, the World Bank will provide support for MARD and CEMA to bring new knowledge and build implementation capacity with regards to the One Commune on Product model, gender informed value chain analysis and mainstreaming as well as improving awareness of and ability to access NTP programs for ethnic minority women and men in the production and livelihood support activities. The envisaged capacity building activities include:

  • Developing “One commune one product (OCOP) Handbook”, with reinforced emphasis on value chain analysis as part of product identification
  • Developing a training curricula and manual for gender informed value chain analysis,
  • Providing Trainer of Trainers to key provincial staff responsible for the OCOP and implementation of production support under the NTPs,
  • Developing a user friendly communication handbook for district and commune officials to provide simple, clearer instructions and guide on communication of value chain support activities to communities.

The World Bank is seeking to hire four national experts as Short-Term Consultants (STCs) to support these activities. The four consultants are (i) an Agriculture Economics Specialist cum team leader, (ii) a Value Chain Analysis Specialist, (iii) Social Science, Gender and Ethnic Minority Specialist and (iv) Communication Specialist.

Objective of the TOR

This TOR is for the recruitment of a local, short term Communication Consultant to develop a handbook on value chain analysis for commune officers. The handbook aims to provide a practical, visual handbook for commune officers, walking through all key steps of value chain analysis to refer during daily work in value chain.

Duties and Responsibilities

  • Explore the needs and expectations of target audience on value chain analysis visual handbook, including desk review of available document, and field visit to discuss with target audience.
  • Draft the handbook, drawing upon the work of the other specialists and consult with target audience via mini workshop
  • Finalize handbook based on the comments and submit to CEMA and WB task team. Key deliverables for the assignment will be in both English and Vietnamese versions.

Required Qualifications

  • Master degree in a relevant field such as communications, economics, business administration;
  • A minimum of five years of working experience relevant to the objective of the position. Relevant fields for the post include: knowledge management, monitoring and evaluation, community development, behavior change communications, and/or social marketing;
  • Intimate knowledge of the value chain and NTP-SPR-135, and EM culture, including familiarity with the NTP-SPR-135 program structure and protocols;
  • Demonstrated experience with different and appropriate media for knowledge sharing;
  • Proven capacity to work on multi-disciplinary teams, work effectively with colleagues from government and civil society, produce high-quality results, and demonstrate keen analytical skills;
  • Show team leadership and participation skills and a demonstrable commitment to partnership development and participatory, process-based approaches to build the understanding, ownership and capacity of partners in communication materials development;
  • Previous work experience for NTP-NRD & SPR-135, will be considered an asset.

Timing/Assignment Duration

The consultant will be recruited for 20 days from January 8, 2018 to June 30, 2019.

Reporting arrangements

The consultant will report to the DFAT Trust Fund Task Team Leaders. The consultant will work closely with NTP NCOs on each aspect of the assignment, and with World Bank Task Team, including other consultants who have similar roles in other designated assignments.


Interested and qualified candidate must submit both their Curriculum Vitae and Statement of interest (not more than one page long) by email to Ms Dung Thuy Vu, [email protected] by close of business of the 28 December 2018

Job Details
Organisation Name: 
The World Bank
Application Deadline: 
Fri, 2018-12-28