Training Course: Advocacy & Policy Influencing (Online)

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Advocacy & Policy Influencing (Online)

Influence decision-makers and communicate the evidence

Why this course?

Understand how you can influence a policy process. From first stages to final implementation. It could be your core business or an intrinsic part of your organisation. Obtain a broad set of tools to plan effective advocacy strategies. Conduct actions with well-framed messages, and create coherent paths with your allies for powerful joint interventions. Learn how to monitor advocacy results.

Course objectives

By the end of this course, you will:

  • Understand how to embed advocacy actions in your organisation’s plans
  • Use practical tools and methods to plan, prepare, implement and evaluate advocacy initiatives
  • Analyse stakeholders and policy context
  • Gain insight into building strong coalitions, select your political targets, frame your messages in convincing ways
  • Practice how to conduct influential lobby meetings
  • Learn how to monitor advocacy results

Who should join?

You are a professional engaged in advocacy, civil society capacity building, governance or transparency programmes. You may represent a network, an alliance, an association or a trade union. You defend the interests of many or promote rights for your target groups.

Course content

Concepts & Principles

  • Welcome and introduction
  • Policy Influencing and Advocacy concepts, Policy Influencing Cycle
  • Vision/Mission development & Theory of Change
  • Communicating the message

Analysing the context

  • CLASP Principles
  • Stakeholder Analysis
  • Chains of Influence – Stakeholder & Actor mapping
  • Network alliances and dynamics

Skill building

  • Policy Mapping
  • Advocacy Outcomes & progress markers
  • Policy Change indicators & Outcome journals
  • Skills building: practise a lobby meeting

Designing campaigns and monitoring results

  • Social Media for Advocacy
  • Skills training: conducting a policy debate
  • Designing your advocacy campaign
  • Evaluation and certification

Meet your trainer

Koen Toonen

Senior trainer/consultant

Email: [email protected]

Mr. Toonen is senior trainer of MDF Vietnam office. Koen also has over 20 years of development experience at the UN. He was involved in managing the UNDP-UNEP Poverty Environment Partnership. He is an all-round development expert and trainer in Results-Based Management, Monitoring and Evaluation, Advocacy and Policy Influencing, Network Management, Multi-stakeholder Partnerships, Sustainability Planning, Institutional Development and Organizational Strengthening, notably for poverty alleviation and environmental management.

Essential Information

  • Time: Start on 15 June 2020 (8 days, 3 hours/day)
  • Course fee: 825 EUR (excluding tax)
  • Registration deadline: 10 June 2020
  • Registration: visit our course page here

Special offers

  • 5% discount to the payments completed at least 6 weeks before the training starts.
  • 10% discount to MDF alumni who attended an MDF course within the past 2 years
  • 1 free place for a group of 6 registrations from the same organization

Contact us

MDF Asia, Vietnam Office

Add: Room 501, A1 building, Van Phuc Diplomatic Compound,

298 Kim Ma Street, Ba Dinh District, Hanoi, Vietnam

Email: [email protected]

Phone: +84 (0)24 6258 4438