Videography services on Promoting coffee enterprise under the “Coffee Agroforestry and Forest Enhancement for REDD+” (Café-REDD) project

TERMS OF REFERENCE

Videography services on Promoting coffee enterprise under the

“Coffee Agroforestry and Forest Enhancement for REDD+” (Café-REDD) project

Location: Vietnam

Duration: January - February 2024

1. Introduction

SNV Netherlands Development Organisation is a not-for-profit international development organisation. Founded in the Netherlands in 1965, our work focuses on increasing people’s incomes and access to basic services in Agriculture, Energy and Water. Our projects directly benefit millions of people (6.4 million in 2021), and drive systems change by strengthening institutions and kickstarting markets. By connecting our global expertise with a longstanding in-country presence, we help realise locally owned solutions. And we do so in around 24 countries in Asia, Africa, and Latin America.

SNV has been working in Vietnam since 1995, and currently has over 40 national and international staff. SNV Vietnam’s team works together with communities, government agencies, and businesses in more than 50 provinces, including the remotest and poorest areas of the country. Our work focuses on three sectors - Agriculture, Energy, and Water - and 4 cross-cutting themes: Climate Change, Gender, and Innovative Finance. By continuing to focus on these interconnected areas and adapting and expanding our approach within them, we will reach more people in Vietnam and beyond and ensure that they have every opportunity to lift themselves out of poverty.

The “Coffee Agroforestry and Forest Enhancement for REDD+” (Café-REDD) project reduces deforestation and forest degradation by addressing the conversion of forest to agriculture in a priority conservation landscape - The Lang Biang landscape (comprising Bi Doup Nui Ba National Park and Buffer Zone). Café-REDD project is funded by the German Ministry for the Environment, Nature Conservation, Nuclear Safety, and Consumer Protection (BMUV) and will run from 2018 to 2024, with a total funding budget of approximately EUR 2.8 million.

After 5 years of implementation in Lac Duong district, SNV’s Café-REDD project has successfully attracted active participation from partners, businesses, and coffee cooperatives. This initiative has not only cultivated a diverse and dynamic agricultural ecosystem but has also laid the foundation for a sustainable digital agricultural ecosystem. The project also helps improve monitoring and traceability in the coffee supply chains of six businesses. It supports more than 3,000 farming households, improves their coffee production practices, and transitions towards a sustainable coffee-agroforestry system, as agreed upon in the memoranda of understanding (MoUs) between the involved parties. So far, the project has provided training and implemented a traceability system for 9 agricultural businesses in Lac Duong. This includes transferring integrated data for real-time forest monitoring, traceability systems, and farm map data, and integrating them into the Big Data system managed by the district.

As one of the businesses participating in the project, Chappi Mountains Coffee has received technical and financial support from the Café-REDD project through training courses and coffee production according to standard coffee processes of high-quality coffee. Within the framework of the project, SNV is supporting Chappi Mountains Coffee in marketing activities to promote the business to reach more potential customers not only locally but also with many domestic and international customers.

To support this marketing activity for Chappi Mountains Coffee, SNV seeks the services of a professional consultant(s) to work with the Café-REDD project team and Chappi team in producing a 3-4-minute video with English subtitles and Vietnamese voice-over compliance with terms and requirements as detailed below.

2.       Background of the assignment

Capture, produce, and deliver a 3-4-minute video with English subtitles and a Vietnamese voice-over of the introduction video to Chappi Mountains Coffee company. The video aims to showcase Chappi company products to reach more customers not only in the province but throughout the country. The video must comply with the SNV communication guidelines and needs to capture the following aspects:

• Introduction to Chappi Mountains Coffee, Café-REDD project, and SNV.
• Introduction to Chappi Mountains Coffee visions, missions, and products.
• Introduction to climate-resilient coffee value chain in the Central Highlands, a partnership between SNV and Chappi Mountains Coffee with the support of local authorities and communities.
• Through the project, how has Chappi Mountains Coffee implemented technologies in the coffee value chain to better adapt to climate change in the area? And support the development of the livelihoods of local people.
• How has SNV partnered with Chappi Mountains Coffee to support an improved climate-resilient coffee value chain?
• The impacts that the project brings to the beneficiaries (women, ethnic minorities, vulnerable people).

The consultant(s) will be required to have his/her own equipment that allows him/her to record high quality footage in different settings (outdoor, but also in rooms with limited light).

The consultant(s) will also be required to be available for travel to Lac Duong district, Lam Dong province of Vietnam from January 2024. The transportation and logistical arrangements will be ensured by SNV and Chappi Mountains Coffee.

The video clips will be used for the Chappi Mountains Coffee and SNV's communication activities, around the theme of agricultural value chains, climate change and socio-economic development. The video clips will also be used in upcoming publications and on Chappi Mountains Coffee and SNV online platforms.

3.       Scope of work

• Record and edit footage of individuals, families, and groups, at different field locations related to the implementation of the Café-REDD project and Chappi Mountains Coffee company (households, farming fields, companies, private sector).
• The consultant(s) will work with the SNV and Chappi Mountains Coffee team to develop the story board, highlighting potential activities that must be captured during the field work.
• SNV and Chappi Mountains Coffee will help to connect to stakeholders and assure proper introductions to the stakeholders.

4.       Time Frame and Deliverables

- Time frame:

• Field work: January 2024
• Post-production (editing, visual effects and adding subtitles): January and February 2024.

- Deliverables:

• Submit draft video for comments and suggestions.
• Final video with English subtitles and Vietnamese voice-over and approval from SNV and Chappi Mountains Coffee.
• All final raw footages will be hand-over to SNV and Chappi Mountains Coffee.
• The video will be copyrighted to SNV and Chappi Mountains Coffee, and any violation of copyright law will be pursued appropriately.

5.       Proposal Submission

Interested service providers are invited to submit their technical and cost proposal(s) comprising of the following:

• Team composition and tasks assignment.
• Detailed reference list indicating the scope and magnitude of similar assignments.
• Relevant services undertaken in the past three (3) years.
• Registration and other relevant statutory documents.
• Sample works: videos of similar works.
• Full costing for proposed work in local currency.
• An indication of your rate for retainer services for consideration for future assignments.

6.       Evaluation Factors

The Proposals for this contract will be evaluated according to the following criteria:

• Thoroughness in complying with all the elements laid out in the tasks, consultant’s experience, and capacity.
• Past performance, especially in producing short documentaries for development context in preference with agribusiness and agriculture.
• Strong familiarity with scope of work.
• Quality of technical proposal.
• Budget (value for money proposition).

Additionally, all eligible technical proposals shall be evaluated based on consultants' demonstrated capacity to undertake the assignment as per the following assessment criteria. Administrative or eligibility criteria shall be on a pass/ fail and the following must be submitted.

• Certificate of registration for firms/companies.
• Constitution (Memo & articles of association/ company’s act).
• Valid trading licence.
• CVs of recommended consultants showing education background and related experience.

7.       Ethical Code for Visual Communications 

• We research and respect the culture we are documenting.
• We value our subjects by taking measures to interact with or involve them, and by treating storytelling and image-making as a collaboration.
• We use discernment in candid photography and videography, and all published material, because another’s dignity and honour matters to us.
• We inquire about how others are impacted by our images, examining the actual results of our best intentions.
• We are intentional about highlighting common humanity through images and storytelling.
• We refrain from making an image if asked not to.
• GDPR guidelines to be followed (consent form to be in place and traceable).
• Adhere to SNV child policy.

8.       Submission of technical and financial proposals

Interested firms or individuals can submit their technical proposal including CVs of experts and the cost of the specific assignment to the email address below before 10 January 2024. All proposals should be submitted in soft copy to the address https://smrtr.io/hJZdv. Only successful applicants shall be contacted.