Market research on HIV commodities and services: Supply analysis and consumer study
In April 2014 the United States Agency for International Development (USAID) awarded PATH the Healthy Markets (HM) project. Healthy Markets aims to grow a viable commercial market for HIV-related goods and services – such as condoms, lubricants, HIV testing and counseling (HTC), and sterile needles and syringes. The project leverages private-sector solutions and expertise to identify market opportunities and catalyze market responses to the HIV epidemic. HM will support a phased transition from an environment whereby condoms and other related HIV prevention goods and services are predominantly subsidized, to one where non-subsidized commodities, services and distribution channels are the norm.
This RFP seek to select a market research firm to provide baseline data to inform HM design and implementation of demand generation and supply strategies for the market of HIV related goods and services that is capable to meet the needs of target populations. Interested Parties are encouraged to review the RFP at: http://www.path.org/our-work/rfp-index.php [1] or contact Vu Song Ha at [email protected] [2] for a copy and respond according to the RFP terms.