Consultancy Service for “Development of a Commercial Video to Promote Tam Hoi Cooperative”

TERMS OF REFERENCE

SERVICE FOR “Development of a commercial video to promote Tam Hoi Cooperative”

Project title: Spice for Equality (GREAT)

Duration: October - November 2021

1.       Introduction

SNV Netherlands Development Organisation is a not-for-profit international development organisation. Founded in the Netherlands in 1965, we have built a long-term country presence in over 29 countries in Asia, Africa, and Latin America. Our global team of local and international advisors works with local partners to equip communities, businesses, and organizations with the tools, knowledge, and connections they need to increase their incomes and gain access to basic services - empowering them to break the cycle of poverty and guide their own development.

SNV has been working in Vietnam since 1995, and currently has over 40 national and international staff. SNV Vietnam’s team works hand-in-hand with communities, government agencies, and businesses in more than 50 provinces, including the remotest and poorest areas of the country. Our work focuses on three sectors - Agriculture, Energy, and Water, Sanitation, & Hygiene (WASH) - and three cross-cutting themes: Climate Change, Gender, and Inclusive Business. By continuing to focus on these interconnected areas and adapting and expanding our approach within them, we will reach more people in Vietnam and beyond and ensure that they have every opportunity to lift themselves out of poverty.

The “Market development and competitiveness enhancement for cinnamon products to promote women's economic empowerment in Lao Cai province project” – or “Spice for Equality” for short – is a program being implemented by The Netherlands Development Organization SNV in partnership with Agricultural Extension and Services Centre of Lao Cai province (AESC). The project funded by an Australian Department of Foreign Affairs and Trade (DFAT).

The project strong focus on gender transformation, which will address barriers to women’s participation cinnamon value-chains, and better support women’s genuine economic empowerment. It will link women producers and entrepreneurs with each other to increase opportunities for women’s collective action and will strengthen links between women and other value-chain actors to create opportunities for women’s economic participation. In this way, “Spice for Equality” adds value to existing interventions with the targeted populations (in Bac Ha and Van Ban districts) by promoting a gendered value chain approach that is specifically designed to focus on improving the skills and enabling environment for ethnic minority women – one of the most economically marginalized groups in the country. By working to overcome these gender-based barriers to social and economic development, “Spice for Equality” will contribute to overall poverty reduction and the promotion of gender equality in Lao Cai province.

SNV is looking for a qualified consultant(s) to deliver a commercial video, 3-4 minutes long to introduce Tam Hoi Cooperative and its trading company, helping maximize the potential of Tam Hoi Cooperative in accordance with terms and requirements as detailed below.

2.    Consultancy description

2.1. Objectives

The consultant(s) will deploy and implement a commercial video for Tam Hoi Cooperative, to maximize the product marketing capabilities of Tam Hoi Cooperative. This will help the cooperative build its own brand, contribute to promoting the cinnamon brand of Lao Cai province.

2.2. Scope of work

The consultant(s) will produce 01 commercial video with English and Vietnamese versions to introduce Tam Hoi Cooperative and its trading company, including introductions, products, contact… This task includes develop content, storyboarding, video editing and handing over the final products to SNV. Maximum budget for this service is VND 15 mil. (including tax).

2.3. Timeline

The work specified above is expected to commence in October 2021 and to be completed within 3 weeks - by November 2021. Handing over final products to SNV in November 2021.

2.4 Deliverables

2.5 Consultant qualifications

• Strong academic background in video editing, graphic design and cinematic techniques with consistent professional.
• Training/Certification in television graphic engineering, marketing, branding;
• Excellent creative thinking, motivational, and reporting skills;
• Minimum 5-year experience of working in market & marketing and branding or relevant;
• Fluent in English.

3.       How to apply

Interested consultant(s) are requested to submit interest letter with profile/CV, example(s) of video(s) (mandatory) and proposed lump-sum cost via https://smrtr.io/6Ykz3 [1] by 26th October, 2021.